Wapic Brand Model
Our brand model is driven through our corporate philosophy. The corporate philosophy includes our vision, mission and values which form the foundation for decision making in our Company. Our brand story informs all our communications and are anchored on four pillars namely:
- Our purpose: To illuminate and transform insurance
- Our positioning: Wapic is insurance
- Our promise: Enable customers to look ahead with confidence and optimism
- Our personality: Aspire
To ensure a successful implementation of our brand model and story, all our marketing and communication initiatives under the Wapic brand are designed to contribute to the same brand image. Our brand strategy and brand architecture follow a one vision/one brand philosophy and are brought to life by the content of our brand communications and identity.